1. Map out the keyword cluster that best corresponds to the root phrase.
2. Make sure the initial keyword is utilized once in the first 25 words of the document.
3. Contextually integrate the secondary keyword 1-2 times into the page.
4. Make sure the page has 500-750 word min. so that search engines have enough context to identify the pages primary and secondary topic.
5. Use both the singular keyword variation and the alternative variation in the title if possible (or in the title+meta tag) – such as keyword1 in title, and keyword 2 (singular or plural in meta data).
6. Build internal links using the alternative keyword variations to supply the foundation of link flow.
7. Build inbound anchor text to the page (from other relevant pages) with the alternate variations of phrases you want the target page to rank for ( i.e. rates, pricing, fees, prices, cost) as an example of semantic stemming.
8. Wait for all the changes to get indexed. (*Good practise is to change 4-5 webpages on your website each week. Then post to search engines 2x’s per month. I submit for example, 1st & 15th of every month.)
9. Continue building internal and external inbound links until the page reaches the top 10 for one keyword, then reduce the inbound links for that keyword and focus on alternative variables so all the keywords are sufficiently nurtured.
10. Enjoy stemmed keyword rankings over time.

Optimizing keywords is key. Do solid research with Google Adwords Keyword Tool.

… more coming soon on SEO, and organic SEO.

Source

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CLOWARDDESIGN.com helps you bring together the power of Search Engine Optimization (SEO) services, Pay Per Click (PPC) advertising and Social Media Marketing (SMM) to create powerful results-driven marketing programs.

We’ll push your organic search engine rankings to the top. We’ll optimize your PPC campaigns so your leads and sales increase, and you maximize your ROI. And we’ll create an engaging social media program to help you interact with and build loyalty with your sales prospects and customers.

• Learn about title tags
• Learn about webpage titles, and why it’s important to include keywords
• Learn about alt tags
• Learn about page names & images names - to include keywords
• Learn about sitemaps as XML & submitting to Google
• Learn about [WHY] change your homepage every ±10 days for Google
• Learn [WHY] make comments on blogs, and article websites & include your website LINK, and [WHY] “backlinks” are so big!

Visit our site online at CLOWARDDESIGN.com, or follow us on Twitter @ClowardDesign

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May 5, 2010 at 12:00pm ET by Danny Sullivan

After months of testing, Google is releasing a new look-and-feel for its search results today, a three column design that provides a permanent menu of search options and tools to help searchers refine their queries. Google also gains a freshly-updated logo along the way.

The new user interface — UI for the tech crowd — places search options into a column on the left-hand side of the search results page. Search results themselves appear in the middle, in a wider column. Ads appear in the right column, though some ads continue to appear in the middle column above editorial picks:

To me, the new look is colorful yet clean and not distracting. It should make it easier for searchers to drill-down further into their queries. Having personally tested it in the past, when I’ve been included in Google’s trial tests like many others picked randomly, I’m glad to see it finally go mainstream. It rolls out today worldwide in 26 languages. Google tells me that by the end of the day, everyone should see the new look.

Many of the options in the new left-hand search options column aren’t new. Google made many of these features available a year ago and then expanded them last October (see Up Close With Google Search Options). However, in order to find the options, you had to “open up” the search options column that by default was left off. Today’s change opens up the column permanently, which should cause many more people to make use of these.

The move to a permanently three-column design sees Google following in the footsteps of Ask.com, which pioneered the look back in 2007. Bing and Yahoo followed the three pane trend in 2009, and now it has effectively been given the stamp of approval by search giant Google itself.

Below, a closer look at the new design and options, followed by some history and background. Search Options Column

The new search options column (or left panel, as Google calls it internally) is devoted to ways for people to refine their searches.

Visit Google.com for better search results. (*Source )

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1.The fact that audience has the control starts to sink in. (Control is an illusion)
2.Social media will get real budgets. (Most of these budgets will be inhouse)
3.Social media will be integrated to overall marketing activities.
4.Social media ROI will become important. Measure how much do we get out of social media.
5.Brands start to use listening platforms to monitor the conversations.
6.Social media will reach behind corporate firewalls. (Read more)
7.Customer service and interaction with businesses becomes social. (Personaly touch pays)
8.Measuring online activities and their effect on offline sales will become increasingly important.
9.Media will fragment even more and smaller communities can be hyper-targeted.
10.Social networks chatter will be incorporated into CRM systems.
11.More sales will originate from social media contacts (B2B and B2C).
12.Marketing will hit mobiles big time.
13.All search will be real-time. Web, blogs, social networks.
14.Real-time will be the right time. Delays will cost customers.
15.People will use more social networks’ messaging instead of regular email and IM. (Webmail providers should be worried.)
16.First large scale successful augmented reality applications.
17.Campaigns will get more dynamic, spanning from offline to actionable social channels.
18.Social networks will become more commercial.
19.Ads will be more interactive and connected to social networks.
20.The home page for internet users will be social network’s profile page. (Social Networks Will Be The Starting Point.)
21.Facebook will grow to 700 million? (Let’s look at some numbers).
22.Shopping will be integrated into social networking sites.

*Source

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ATLANTA, April 24, 2010 – On Saturday, April 24^th, more than 50,000 children, teenagers and adults will participate in a Day of Service in ten Southern States and surrounding areas in Texas, Indiana, Illinois and Virginia. This 2^nd annual Day of Service provides thousands of volunteers in community organizations, faith-based groups and local government agencies the opportunity to link arms and lend a helping hand to those in need.

By rallying around individuals in need, organizations that serve the homeless and communities struggling in these tough economic times, volunteers are demonstrating the strength and power of the American spirit. Organized by The Church of Jesus Christ of Latter-day Saints (LDS), over 300 partners and 400 projects are already registered at www.DayofService.org.

The Day of Service is the vision of Elder Walter F. Gonzalez, member of the Presidency of the Seventy for The Church of Jesus Christ of Latter-day Saints who presides over church affairs in the Southern part of the United States. For the second year in a row, he challenged every congregation under his jurisdiction to link arms with other churches and civic organizations to render significant and unselfish community service. The first Day of Service was held on April 25, 2009.

When Gonzalez gave the Day of Service challenge to LDS leaders to implement, he said that by linking arms and giving service, every community could become a better place to live. He added that people will forget their own problems as they experience the joy of service.

LDS congregations from the Florida Keys to Raleigh, North Carolina and from Shreveport, Louisiana to Savannah, Georgia are partnering with city, county, business, humanitarian and faith-based organizations to donate thousands of hours of volunteer service to help heal America from the economic trials faced by so many honest, hard-working Americans.

Bruce Bartholomew, Ft. Lauderdale President over nine LDS congregations in Broward County explains, “We want to serve side-by-side with organizations and people with whom we have so much in common. These days of service unify and bond our communities. Like old-time barn raisings, we can accomplish more when we unite. It also helps us to let go of our own problems for a few hours and focus on others who need our help. We hope many will join us.”

Some of the government and community organizations linking arms in Broward County to serve the homeless include Broward Partnership for the Homeless, Hope Outreach Center, and The Shepherd’s Way.

Edwin Copeland, program manager for The Shepherd’s Way, is thankful for members of the faith community linking arms to help on the Day of Service. He said, “Our work, serving homeless and hurting families, would not be possible without the support of the faith community. Whether it’s hosting a family for a week or coming out for a work day, when our partners put their faith-in-action the families we serve are blessed and reminded that they do not face this journey alone.”

There are around 900 LDS congregations in the fourteen state Day of Service area, ranging from Florida to Indiana, each providing service in their community. To find volunteer opportunities, interested individuals can go to www.dayofservice.org, click on their state, and then choose their local community where the projects are listed.

Warming the Hearts of Veterans In Tampa, Florida the Bay Pines Volunteer Services and various veterans groups in Pinellas and Pasco Counties are partnering with LDS volunteers to provide much needed service for over 1200 veterans of foreign wars. Critical repairs, landscaping, shrub and tree trimming, and cleaning the shoreline around the Bay Pines campus are all on the task list for volunteers. These efforts will be conducted at the Veterans Administration Bay Pines Hospital, the Outpatient Centers, and the Foster Care Facilities.

Healing the Homeless For the Day of Service in Orlando, Florida, the LDS volunteers are partnering with the Homeless Services Network of Central Florida (HSN) and Families in Transition which serves the homeless in Seminole County Schools, to provide critical services to homeless and low income families in the area.

Donna Parker, Day of Service Chair, stated that there are over 50 homeless camps in Central Florida and that this year there are 350 families in the HSN network as opposed to 145 last year, a 141% increase. Parker’s heart has been warmed as single mothers with children call to register for the day and thank her for sponsoring this life-saving event.

Allison Estes, Director of the Homeless Services Network of Central Florida, said about Day of Service:

“It is so vital to have these Community Service Days. Homeless Services Network is happy to team with The Jesus Christ Church of Latter Day Saints and other agencies for the ‘It’s About Families Event’. This event will bring awareness to our community of the great need for services for homeless and low income families.  Because of this event, we will be able to provide much needed services like ID, food stamps, medical care, and much more. We are anticipating to see over 350 families on April 24.  HSN hosts similar events throughout the year, and we find them to be an extremely effective tool to help those in need, and give volunteers a great event to dedicate their time to.”

“We are grateful to have the opportunity to help the homeless,” said President James R. Pratt who presides over the nine Orlando congregations. “We pray people will be comforted and strengthened through these efforts.”

In Charlotte, North Carolina, the volunteers are taking a new twist on helping the homeless. Heather Jenkins, Day of Service Chair, arranged a partnership with Community Link (www.communitylink-NC.org) to provide families in transition from homelessness to housing with necessary items to get started creating their home. Volunteers are gathering pots, pans, toilet paper, paper towels, dish soap, irons, laundry baskets, mops and brooms.

In addition to providing help to families in transition, on April 24^th the Charlotte LDS congregation is partnering with St. Stephen United Methodist Church and Crisis Assistance Ministry to sponsor a 2-hour poverty simulation experience for the community in which attendees are divided into ‘homeless families’ and given the task to survive. The simulation exposes participants to the realities of poverty. It gives them first-hand insight into the complex world of government services, private agencies, and commercial enterprises that impact poverty.  The exercise makes homelessness more real and raises awareness of the need to reach out to these families.

Helping the Elderly The East Chattanooga Task Force and the East Chattanooga Weed and Seed (http://www.eastchattanoogaweedandseed.org) work to improve the quality of life in East Chattanooga. They, along with numerous other community organizations, are partnering with the Chattanooga LDS congregations to serve shut-ins, widows and the elderly in East Chattanooga who do not have the means or manpower to repair their homes.

President Richard Youngblood who presides over 13 LDS congregations in the Chattanooga area estimates that between LDS and community volunteers, 1,700 people will be serving on April 24^th. As some volunteers make repairs, paint and clear debris from homes, others will be assisting a nursing home by sewing new drapes and making individual quilts for the elderly residents. Children are participating by delivering handmade greeting cards and singing cheery songs to the residents.

“This Linking Arms and Helping Hand project helps volunteers realize they are a part of something larger than their own congregation,” said President Youngblood. “As they bond with their brothers and sisters in the community, they feel the strength of community and a connection to something larger than themselves.”

Youngblood made this observation: “Ultimately, however, this Day of Service is about people learning to take care of themselves but working together as friends and neighbors to do so. The citizens being served contribute what they can. One widow we contacted and volunteered to help was extremely appreciative and commented that she often feels lost because no one remembers her. She could not do physical work but eagerly volunteered to feed anyone who came to help.”

Protecting Migrant Workers For the second year in a row, LDS volunteers will be partnering with the Episcopal Farmworker Ministry in Raleigh, North Carolina. The service will include gathering long-sleeve shirts and pants for the farm workers so the workers are protected from the sun and from pesticides as they work in the fields. Father Tony Rojas, Director of the Episcopal Farmworker Ministry, said “We are indeed grateful for the compassion your church has for these farmworkers and their families.  We were overwhelmed with your support last year and are very grateful to link arms again this year to provide clothing, food, and hygiene kits.”

Elder John Taggart who coordinates the Raleigh area for the LDS Church commented on the Migrant Farmworker Ministry: “Father Rojas is a humble, dedicated disciple of Christ and servant of his people. We Latter-day Saints are honored to work with him.”

In the 2009 Day of Service, 47,755 volunteers from 13 states participated for a total of 554 projects and 223,204 man hours worked with 1,267 community partners. The totals for 2010 are expected to exceed these baseline numbers.

For more information visit www.dayofservice.org. To schedule interviews with organizers and partners or to follow volunteers on the Day of Service, contact:
Karla Brandau at 770-923-0883.

***Or visit us on Facebook “DOS_Memphis” at http://www.facebook.com/pages/DayofServiceMemphisTN-2010-Helping-Hands-Linking-Arms/111297675554055

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Bottom line unfair, and should not pass because it’s wrong. ———–> The bill passed in a 219-212 vote after more than a year of bitter partisan debate. All 178 Republicans opposed it, along with 34 Democrats.

The overall $940 billion plan is projected to extend insurance coverage to roughly 32 million additional Americans. It represents a significant step toward the goal of universal coverage sought by every Democratic president since Harry Truman. ***GOVERNMENT’S DEBT PROBLEM IS THEIR PROBLEM. THEY SHOULD TAKE CARE OF TEHIR OWN DEBT, AND LEAVE THE AMERICAN PEOPLE OUT OF THE FORMULA. WHY SHOULD WE PAY HIGHER TAXES OR MORE TAXES FOR THEIR DEBT. THEY CAN JUST PRINT MORE MONEY, THUS CREATING MORE DEBT. ***WE SEND PEOPLE TO THE MOON, WE CREATE SUPER COMPUTERS, WE CREATE VACCINE’S, ETC. CAN THE U.S. GOVERNMENT CREATE A SOLUTION TO TAKE CARE OF DEBT, EXCLUDING US AMERICANS. WHO SUFFERS MOST — THE MIDDLE CLASS. ENOUGH SAID.

Bottom line unfair voting. ———–>WHY should we pay more taxes, why us, why provide for people w/o jobs. Why, help the lazy folk in U.S. that sit on their buttocks, and receive state assistance. We should not have to pay more taxes, because 32 million Americans do not have health insurance. ***MAIN REASON some Americans do not have health insurance is… IT’S TOO EXPENSIVE. FOR EXAMPLE, $275 FOR 1 PERSON, FOR YOUR WIFE OR FOR YOUR HUSBAND. And you can not use the dental portion of the plan for 1 year! That’s just giving the health insurance firms FREE money!

Key Details of the Bill:

• $875 billion health care reform bill heads to president’s desk to be signed into law.
• Bill passed 219-212, with all Republicans and some Democrats voting against.
• Could cut the federal deficit by $118 billion over the next 10 years.
• Cut budget deficits by more than $1 trillion in its second decade.
• Subsidize insurance for a family of four making up to about $88,000 annually, or 400 percent of the federal poverty level.
• Creates a series of health insurance exchanges designed to make it easier for small businesses, the self-employed and the unemployed to pool resources and purchase less expensive coverage.
• Hikes Medicare payroll taxes on families making more than $250,000.
• 40 percent tax on insurance companies providing “Cadillac” health plans valued at more than $8,500 for individuals and $23,000 for families. The tax won’t kick in until 2018.
• Parents, however, will be entitled to keep their children on their health care plans until age 26.
• Senior citizens stuck in the doughnut hole this year would receive a $250 rebate.

Brown, however, decried the vote and said the nation can’t afford the measure.  “Today’s vote shows that leaders in Washington continue to ignore the will of the people,” he said. “Americans have sent a message to Washington for the past year, including with my election, that they are opposed to this multitrillion-dollar health care bill that will raise taxes, increase premiums, cut Medicare and leave future generations with a mountain of debt.”

*Resource

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March 15, 2010
Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week.

Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.

Heather Dougherty explained, “The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.”

Then here’s one more interesting fact, courtesy of Dougherty: “Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.”

Anyway, this development represents a major win for Facebook. The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue.  A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that’s popular.

*Sources: http://tiny.cc/HVwXr  &  http://tiny.cc/nyQyI

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Feb 22, 2010

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Vancouver, British Columbia (CNN) -(Coverage for the 2010 Winter Olympics in Vancouver, British Columbia begins at 7:30 p.m. ET/PT tonight, February 12th, on NBC.) *The most popular question in Canada recently has been who will light the Olympic caldron at Friday night’s opening ceremonies.

Speculation has focused on NHL legend Wayne Gretzky, but others have campaigned for Betty Fox, the mother of the late Terry Fox, a national hero.

In 1980, Terry Fox, battling osteosarcoma, set out to cross Canada, running about the equivalent of a marathon each day to raise money for cancer research. But Fox, who had a prosthetic right leg, had to quit after 143 days as his cancer spread. He died less than a year later.

The idea of a hologram of Fox carrying the torch the final steps also has been floated.

Hundreds of millions of people are expected to tune in on televisions around the world for the event, which begins at 6 p.m. local time (9 p.m. ET). There will be no worries about the weather; these are the first ceremonies to be held in a domed stadium.

Canada hopes to make a good impression on viewers of the games, which will take place over 17 days.

*Source

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