Facebook is one of the fastest growing social networking websites and is quickly becoming a powerful and cost effective portal, ideal for organisations to create that ‘brand connection’ in the Web2.0 world.

What are Facebook applications?

Most Facebook users today use 3rd party Facebook applications to add some fun and personality to their Facebook profile. Their purpose is to generate content that the user finds is relevant or of interest to them.

There is virtually an application for everything, ranging from a Facebook application that reminds a user when their favourite band is coming to town to a slide show of a collection of sentimental photos. The great thing about Facebook applications is that if it is to be added to a profile, the users listed as a individual’s ‘friends’ are sent an option of also using it. The application then circulates at such a rapid rate exposure is viral.

Facebook applications - Are the software programs that allow users to connect, interact and entertain themselves and their ‘friends’.

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