1.The fact that audience has the control starts to sink in. (Control is an illusion)
2.Social media will get real budgets. (Most of these budgets will be inhouse)
3.Social media will be integrated to overall marketing activities.
4.Social media ROI will become important. Measure how much do we get out of social media.
5.Brands start to use listening platforms to monitor the conversations.
6.Social media will reach behind corporate firewalls. (Read more)
7.Customer service and interaction with businesses becomes social. (Personaly touch pays)
8.Measuring online activities and their effect on offline sales will become increasingly important.
9.Media will fragment even more and smaller communities can be hyper-targeted.
10.Social networks chatter will be incorporated into CRM systems.
11.More sales will originate from social media contacts (B2B and B2C).
12.Marketing will hit mobiles big time.
13.All search will be real-time. Web, blogs, social networks.
14.Real-time will be the right time. Delays will cost customers.
15.People will use more social networks’ messaging instead of regular email and IM. (Webmail providers should be worried.)
16.First large scale successful augmented reality applications.
17.Campaigns will get more dynamic, spanning from offline to actionable social channels.
18.Social networks will become more commercial.
19.Ads will be more interactive and connected to social networks.
20.The home page for internet users will be social network’s profile page. (Social Networks Will Be The Starting Point.)
21.Facebook will grow to 700 million? (Let’s look at some numbers).
22.Shopping will be integrated into social networking sites.

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