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About Me

Designer > Who Is a Future Thinker

About ClowardDesign

Usability — Goals — Collaboration

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. Doing great work is to love what you do. Don't settle. You'll know when you find it. Design is not just what it looks like and feels like. Design is how it works." —by Steve Jobs

Some of my Accomplishments—

  • Mobile App— OmniMetrix (*Mobile App is providing live helpful data for large pipes and cellular towers saving customers valuable dollars.)
  • Mobile App— GA Department of Revenue (*Mobile App helps GA residents check their tax refund status.)
  • Style Guide— Nordson Style Guide at Nordson. Saves teams and worldwide branches time and money. [*Saves $16K / mo.]
  • Icon Library— Nordson Icon Library — SVG & PNG formats to assist branding. (250+ icons [*Saves $16K / mo.])
  • Websites— Rubbermaid chose Cloward (freelance UX-UI Designer), who created wireframes/ prototypes, and designed a custom website template. (*Usability is 30% better from a cleaner, more user-friendly website.)
  • Websites— NFL chose Cloward (freelance UX-UI Designer). Major updates to the User Interface or UI (layout) of the Arizona Cardinals website.
  • Websites— AT&T chose Cloward (freelance UX-UI Designer), to design better flow and usage on their website. Templates completed for advertising purposes. (*Page time, retention and usability is much better.)
  • Websites— Donated Dental chose Cloward for new website. Guided the UX journey. "We appreciate his creativity & flexibility on adjustments... [Outstanding results]" Websites in English and Spanish!
  • Web-based Apps— FedEx created three (3) internal Applications tracking server information providing more uptime and valuable shipping information. (*Saves $32K / month)
Successful UX Research
Seven Top Benefits to Adopt UX Research:

Value of UX Research
Successful UX Research

UX Design

  • UX Design (User Experience)
  • UX Research including data analysis
  • Usability Testing
  • Wireframes and Brainstorming
  • Low & High Fidelity Prototypes
  • Custom Graphics & Font choices
  • Information Architecture (IA)

UI Design

  • UI Design (User Interface)
  • User-Centered Design (consistent & intuitive user interfaces)
  • CSS 3 (branding styles)
  • HTML 5 (structure)
  • Font Awesome (Icon font design)
  • Bootstrap/ JQuery Library (components)
  • Angular/ React/ Vue/ .NET/ PHP/ JAVA

Usability Testing (UAT)

  • Moderated & Un-Moderated User Testing
  • Survey User Testing
  • Tree User Testing (card sorting)
  • Guerrilla User Testing
  • A/B User Testing
  • User Acceptance Testing (usability)
  • Explorative User Testing (opinions)

Design Formula—

1(User Experience) The users want a 'Good - User - Experience.' The users want to understand, [what are your services or products] and use them with ease or have a very user-friendly experience from step-A to step-B and to step-Z.
2(Navigation) The navigation must be easy to use (intuitive).
3(Content) The content must be understood by the average Joe. The content should be written simply, and never complicate your visitors or future customers. (*Do not make the user think.)
4(Speed) The pages or sections, must download fast.
5(Aesthetics) The website, app, or software must be attractive or appealing.

In summation, the user experience must be a 'Satisfied - User - Experience.' The wording on your website, app or software should be bold and powerful, not complex and hard to understand. For example, your list of services or what your company is about should be easily read on the homepage. (The user should not click 2-3 pages, to understand the companies services or products.) The navigation and flow must be very easy, for the user. And, the site, app or software must be fast, engaging, and intuitive.

I am your UX-UI Designer (Product Designer) to design your app, software, or website. Many companies want a custom solution. Fact is, only about 50% of websites are responsive. This means, they should fit or scale to fit the device . . . your SmartPhone or Tablet. (*75% of website traffic is from a SmartPhone. This could mean companies are losing potential customers.)

Successful Products Start with UX

Usability

Yes... we all want the users of software or customers of apps or websites to use products with ease and have that good user experience. One of the main user goals and company goals is for the products to be user-friendly. Customers and potential customers must know what to click and where to go. The internal or external user must get from step-A to step-B and also from step-A to step-Z with an intuitive experience.


Good usability starts with UX design principles. This starts with understanding goals and requirements. We must gather the requirements. Then the next UX steps are to [think like the user] and design the wireframes. This tells us designers where the components can be or should be. Then the next UX stage is prototypes. These are visual and the components now live in the grid. Now we can keep the collaboration that we started with in building a good user experience and a satisfied user experience for the end user. *Yes... once the beta versions or test versions are complete we can do some test runs or usability testing. And by using test results, data and analytics we know how to fine tune and make adjustments to the prototypes. These adjustments are necessary for the success of the end product.

Portfolio
UX and UI know the difference

Crafting Good UX — (UX Design Process)

1) Requirements — (Some share or state UX Design Process):
Discover Define Ideate Prototype Test
The "Discover + Define" steps are apart of gathering requirements. The Design-Step is sharing "Ideas and Prototypes." Establish the company’s goals of the product with clear objectives. This involves the expectations of the end user or “user goals.” (This must be well defined.) This relates to the customer journey or user experience. Yes, we want to design and establish a good and [satisfied] user experience. In conclusion a simplified 'UX-Design-Process' has 3-Steps not 5-Steps. [Requirements + Design + Testing]

  • Understanding the Product (defining requirements)
  • Defining Company Goals
  • Defining User Goals

2) Design — This involves designing, adjusting and refining the wireframes and prototypes. Presentations and ideation is constant for designing the best possible user experience and a consistant user interface. After collaboration and stakeholder approvals, the final prototypes are combed and presented to development for functionality. (*Note, perform User Testing as much as possible.) Collaboration is constant now to provide a smooth transition from the design stage to the development stage. Now development will add the code-of-choice for the software, app or website.

  • Defining the IA (Information Architecture)... User Flow from Steps A-B and A-Z, as well as the menu structure
  • Designing Wireframes
  • Prototyping & Ideation
  • (Polishing Prototypes)... Designing the UI (User Interface) which includes layout, component placement, typography, icons, images, videos, etc. [*The branding is applied to these prototypes.]
  • Collaborating
  • Adjusting Prototypes

3) Usability Testing — This involves the meat and potatoes of User Experience Design for building a successful product. This means interviews and specific questions asked to the product owners, stakeholders, and if possible the end user or customers. This means performing and documenting user research and details of competitor analysis and completing various types of testing. This also involves designing the journey map or “screen map” that includes the big picture or taking a product from step A to Z. (This helps designing the menu with an intuitive flow for the user.) The results should be documented and videos saved for reference.

  • Documenting User Research (UX Research)
  • Performing Q & A Sessions
  • Analyzing Competitor Analysis
  • Defining the User Journey or Screen Map
  • Creating Heat Maps
  • Performing User Testing (UAT)
  • Transiting to Development

*Crafting Good User Experience Summation:
Define Requirements + Design polished Prototypes + Perform User Testing.



Portfolio
Data and Analytics


Crafting UX Design vs Creating UX Design

User Experience & User Interface Design Stages

The user experience is mainly defined by the UX designers. However it is a collective team effort. Content is finalized and presented in visual prototypes and sometimes clickable prototypes. Upon iterations and approved prototypes this UX design stage moves to the UI design stage. Now prototypes are developed in specific frameworks like Angular, React, Vue, PHP, JAVA, Python, Node, .NET, etc. Then code is applied for functionality. There also must be a smooth transition between design and development. This ensures the end product portrays the approved prototypes and the UI or user interface is professional, clean, modern, and functioning properly for the success of the product.

‘UX Design’ stage:

  • UX (User Experience) Research
  • IA (Information Architecture)— [User-friendly]... User Flow for Steps A-B and A-Z, Navigation, Menu Structure
  • Wireframes and Prototypes
  • Optimization of Graphics
  • Color Scheme
  • Font Usage (why em’s and sans serif typeface)
  • Interactivity
  • Personas
  • UX Journey
  • User Friendly Experience
  • Satisfied User Experience
  • User Testing

‘UI Development’ stage:

  • UI Development Research
  • Functionality
  • Responsiveness
  • HTML5, CSS3 (structure/ branding style)
  • Sass and LESS
  • Javascript
  • JQuery LIB, Bootstrap LIB
  • JSCompress and Javascript Minifier
  • Angular JS, React JS, Node JS
  • JAVA, PHP, .NET
  • Debugging
  • Testing

Portfolio
Wireframes and Prototypes

Accomplishments

2012 - 2021
App projects

*Ask about these App projects or Heavy DATA Projects with Avanos [Mobile Apps], Cotiviti [web-based App], Nordson (Kellogg’s + Nabisco + Pampers) [Mobile Apps], and FedEx [3 web-based Apps].

1999
website

Marriott International/ Marriott hotel chose Cloward, as a freelance Graphic and UX-UI Designer to create custom rug designs and to edit their main website.

2000
websites

Aquent chose Cloward, to be one of their many talented freelance Graphic Designers and UX-UI Designers. He created multiple brochures, posters and website.

2000
catalog

Actus Lend Lease chose Cloward, to be a freelance Sr. Graphic Designer. He helped create an extensive long useful catalog for military families with other Graphic Designers and a Marketing Director.

2007
website

NFL chose Cloward, to be the freelance UX-UI Designer or Web Designer. He made major updates to the User Interface or UI (layout) of the Arizona Cardinals website. He also updated many pages of the website.

2007
subject matter expert

High-Tech Institute chose Cloward, to be the SME or Subject Matter Expert, to create the Multimedia curriculum. (He was chosen from a pool of 40 people.)

2010
template

Rubbermaid chose Cloward, to be a freelance UX-UI Designer, who created wireframes and designed prototypes, and designed a custom website template.

2011
template

Fruit of the Loom chose Cloward, to be a freelance UX-UI Designer, who created wireframes and designed prototypes, and designed a custom website template.

2011
templates

AT&T chose Cloward, to be a freelance UX-UI Designer, who created wireframes and designed prototypes, and designed custom website templates. Templates for the home page and the internal pages and another for landing pages for advertising purposes.

2012
web Apps

FedEx chose Cloward, to be a UX-UI Designer, who designed three custom web Apps with PHP and JAVA Developers (included were wireframes and prototypes).

2017
mobile App

OmniMetrix chose Cloward, to be a UX-UI Designer, who created wireframes and designed prototypes, and a custom mobile App.

2020
website

Donated Dental chose Cloward, to be a freelance UX-UI Designer, who created a custom website in English and Spanish.

2021
mobile App

Avanos chose Cloward, to be a UX-UI Designer, who created wireframes and designed prototypes, and a custom mobile App.



Portfolio
Wireframes and Prototypes

data visualization charts

contactless or touchless Pay

Biography

(Short Biography 50 words or less)— Designs interfaces for sites and apps. Loves to design and develop Responsive Websites and Applications. Known for being very detail oriented and proficient. Wants to share 20+ years of UX Design Experience and a breadth of knowledge in UX Research and User Testing. - -

This talented individual is a Native of LaGrange, GA. Jade Cloward graduated from Auburn University Montgomery with a major in Fine Art (with emphasis in Graphic and Web Design), and a minor in marketing. Principal works include custom logos, brochures, Flash files, websites, and mobile apps. Recent years' explorations have incorporated both Graphic and Web Design creations. [He is very versatile in the field of Graphic Communications or Multimedia or I.T.]. Seasoned, competitive, and a breadth of knowledge describe some of this UX-UI Designer.

In early 1996, Cloward founded 'CLOWARD DESIGN.' Cloward creates 'Cutting-Edge' custom graphics, websites and mobile apps. And, Cloward still loves to design websites and mobile apps, with collaboration from the team.

A Graphic/Web Designer for over twenty years, Cloward has designed many custom logos, over 100 websites, developed curriculum for LaGrange High School and High-Tech Institute. Cloward, also created a Style Guide manual and Style Guide website, while at Nordson. Cloward also created a custom Icon Library with over 250 custom icons, while at Nordson. Some affiliations include Adobe, Aquent, Actus Lend Lease, FedEx, Liz Conces, Marriott International, NFL, and OmniMetrix.net.

Throughout his career, Cloward has been active in Graphic and Web Design. In 1999, he started teaching Graphic and Web Design out of his home. Web Design came into play during 1999 as a Sr. Graphic Designer at LaGrange Daily News. He has developed static, interactive and
e-commerce websites.

Throughout his career, Cloward has been active in Graphic and Web Design. In 1999, he started teaching Graphic and Web Design out of his home. Web Design came into play during 1999 as a Sr. Graphic Designer at LaGrange Daily News. He has developed static, interactive and
e-commerce websites.

He has worked in the Multimedia/ I.T. industry since 1996 until the present. He started his career in the newspaper industry as a Graphic Designer, taught as a Design/Animation Instructor at High-Tech Institute, completed freelance as a UX-UI Lead and his most recent role was a UX-UI Designer at SNAP INC.



Portfolio
UX & UI Designer

UX Research / Usability Testing, UX & UI Designer

Intangibles

  • Proficient
  • Reliable
  • Mentor
  • Leader
  • Compatible
  • Likes Learning
  • Goal Oriented



Portfolio

  • Empathetic
  • Customer-Focus
  • Enthusiastic
  • Initiative
  • Optimistic
  • Adaptive
  • Teamwork-Focus

UX & UI Designer [intangibles]

Measure the ROI of UX

You may have heard of usability testing or user experience. Design and Development teams are turning to user testing to improve the holistic customer experience to ensure a [good-user-experience].

  • FACT: Measuring the ROI of UX is important to gaining stakeholder buy in and key to a successful product. (Part #1 = analyze the data. Part #2 = update the competitor analysis.)

  • FACT: Improve user experience to decrease the number of questions that support teams receive will also streamline internal operations. (Part #1 = an easy navigation menu. Part #2 = user-friendly software, app or website.)

  • FACT: Investing in UX improves customer satisfaction.



Portfolio
Surveys & Usability Testing

Industries Served

  • Government
  • Healthcare
  • Publishing
  • Transportation
  • E-Commerce
  • Packaging
  • Printing
  • Print Media
  • Auction
  • Education



Portfolio

Industries served in US

UX & UI - Know the Difference
User Experience Design
User Experience Design
"Don't-Make-The-User-Think."
Services


Projects Completed
Cups of Tea
Pixels Created
Happy Clients