"If you can't explain it simply, you don't understand it well enough."
Roughly three-quarters (77%) of Americans now own a smartphone, with (lower-income) Americans and those (ages 50 and older) exhibiting more interest in owning a smartphone. This is data from survey's, conducted in November 2016. Thus, more people are using smartphones and mobile apps.
Smartphones are nearly ubiquitous among (younger adults), with (92%) of [18 to 29-year-olds] owning one. But growth, in smartphone ownershipover the past year has been especially pronounced among Americans 50 and older. Nearly three-quarters (74%) of Americans ages [50-64] are now smartphone owners (16% increase compared with 2015). And, (64%) of lower-income Americans (Households earning less than $30,000 per year), now own a smartphone.
*Fact, about 55% of website traffic is from a SmartPhone or a mobile device.
Mobile devices aren’t just for calling or texting. Americans are using their phones for a variety of nontraditional phone activities, such as looking for a restaurant, finding a date, reading a book, or shopping. Research data shows that 9% of U.S. adults say they have used mobile dating apps, while
13% of Americans said they read an e-book using a cellphone within the past year. It's predicted to increase slowly, in the next few years, to almost 30%. This is partly, due to about half of Americans own a Tablet.
The smartphone is becoming an important tool for shoppers. While around half of U.S. adults (51%) report making online purchases via their smartphone. Many are also turning to their phones while in a physical store. Research shows, 60% of U.S. adults use their cellphone to call or text someone, while inside a store to discuss purchases, they are thinking of making. Just under half (45%) have used their phones while inside a store, to look up online reviews or to try and find a better price online for something, they are thinking of purchasing. And a relatively small share of Americans (12%) have used their cellphones to physically pay for in-store purchases.
Does your company need a mobile app. Is this a question or sentence. Yes. Your company does need a mobile app. What convenience can your company bring to people. People like using apps, especially — [if it is useful]. Call me, and let's go for coffee — at your favorite coffee shop, to discuss, your idea, for your mobile app.
*Contact me to design and develop, your next mobile app.